Begin with the objective
Decide what someone should understand or do after encountering the message. Brand awareness, a product launch and a direct response call for different placements. A single clear objective makes the shortlist more useful.
Read the audience’s behavior in the space
People moving through a corridor have only a moment; people who pause can absorb more detail. Examine viewing angle, distance, lighting and dwell time alongside the photograph of each installation.
Design for the placement
A single creative file rarely works equally well everywhere. The number of words, type size, aspect ratio and motion should match the viewing opportunity. Start with one concise message, then adapt its execution.
Plan the delivery
Consider duration, production lead time, file specifications and installation coordination before choosing. Availability and commercial terms are confirmed when you enquire, so the final decision should use current project information.